For the PSG Levitate project, I led the design and branding efforts. I first brainstormed ideas for the logo, undergoing numerous iterations before finalizing the design. Drawing inspiration from the colour schemes of the University of Waterloo and Laurier University (the host schools), and selecting a strong typeface allowed me to establish our brand guidelines. Additionally, utilizing existing footage and recording new videos, I crafted a short reveal/promo video for the event. I also played a key role in designing and mocking up all merchandise and participant apparel. To ensure a cohesive online presence, I created a graphic template for all social media posts. Lastly, I oversaw the social media page before, during, and after the event, ensuring that all content was informative and aligned with our branding guidelines.
