The Ottawa Senators are 1 of 7 Canadian NHL teams and boast a very strong and loyal fanbase. Through their social media platforms, the Senators share exciting game highlights, player updates, live game updates, and interactive content for fans to connect, share their passion for the team, and stay up-to-date with the latest news and developments.
To modernize the Ottawa Senators' Instagram page by creating a fresh, cohesive look with a new set of graphics and a brand guideline for all designs.
Being a long time supporter of the Ottawa Senators, I have always believed in the potential for improvement in their social media pages. To do this, I began researching other NHL teams' social media pages to understand current trends and best practices. Leveraging the Senators' strong team colours, I established a brand guideline that incorporated these colours, along with new typography and patterns, to enhance their branding and identity. Using Adobe Illustrator, Adobe Photoshop, and Figma, I developed a set of five new Instagram post graphics and one story graphic. These graphics were designed to be visually appealing, engaging, and reflective of the Senators' brand, providing a more dynamic and compelling experience for their Instagram followers and large fanbase.
